Cathia Badière

Summary

Drawing on over 15 years of experience in economic policy, data analytics, and applied research, Cathia helps organizations translate complex data into actionable insight.

Cathia’s recent work explores the human and organizational factors that shape technology uptake, particularly how perceptions of relevance, ROI, and data security influence digital adoption in low-digitization sectors. Her research approach combines quantitative data analysis with field insights, enabling clients and partners to better understand the behavioural and institutional barriers to technology adoption.

Previously, she served as Director of Research at ACTRA, Senior Policy Advisor with the Ontario Ministry of Economic Development and Growth, and Senior Research Manager at Ipsos Reid, leading mixed-methods studies for public sector clients. Her background spans consulting, analytics, and policy design, grounded in a deep understanding of data governance and practical implementation.

Cathia holds a Master of Science in Business Analytics from the Schulich School of Business at York University and a Master of Industrial Relations from the University of Toronto. Bilingual in English and French, she brings an inclusive, data-informed perspective to every project. She works with organizations seeking to bridge the gap between research and application, whether through custom studies, strategy development, or capacity-building around digital transformation.

If you are developing or deploying digital solutions, implementing technology and AI solutions and want to ground your strategy in evidence and insight, connect with Cathia to explore opportunities for collaboration.

Report: Harnessing the Digital Adoption Opportunity

Canada’s ongoing infrastructure investments present a significant opportunity for 3D parametric design, BIM and digital twin technology providers. But will investment in infrastructure in Canada translate to an increase in demand for digital technologies in the construction sector?

This data-informed reports shows the pitfalls and solutions to digital adoption in Canada's construction sector. Download the Executive Summary below. Contact Cathia for the full report (see the Executive Summary for contact details).

Curriculum Vitae

Cathia has extensive experience leading research projects focused on key sector challenges. Her work history spans private sector consulting, and public policy research, all of which emphasize practical solutions to sector-wide challenges.