Summary
Cathia is a strategy and digital transformation professional with over 20 years of experience in applied research, business analytics, strategic advisory work, and organizational leadership.
Her background includes leading multidisciplinary teams, managing budgets and complex projects, advising senior decision-makers, and improving business processes through data analysis, integration, and automation. She currently applies this experience to helping organizations evaluate emerging technologies, translating complex information into actionable insights, and building the knowledge and capabilities needed for technology-driven transformation.
Her work focuses on the intersection of technology, people, and organizational performance. She brings a systems-thinking approach to digital transformation, recognizing that successful technology adoption requires more than technical solutions: it depends on leadership, effective training and governance, organizational readiness, and a clear understanding of business needs.
Central to her approach is identifying which technologies and applications can deliver meaningful productivity gains in a particular organizational context, considering existing workflows, implementation costs, risks, and expected return on investment.
Cathia has held senior leadership and advisory positions, including Director of Research at ACTRA National, Senior Policy Advisor with the Ontario Ministry of Economic Development, and Senior Research Manager at Ipsos Reid. Her experience spans public policy, organizational research, consulting, and operational management, including initiatives to strengthen data quality, automate workflows, and improve the efficiency and reliability of organizational information systems.
More recently, her research, writing, and presentations have explored artificial intelligence adoption and the human and organizational factors that influence technology uptake. Her work examines how perceptions of relevance, productivity, return on investment, and data security affect adoption decisions, particularly in sectors with limited digitization. She also draws on her experience in teaching, training, and knowledge transfer to help make complex technological concepts accessible to nontechnical audiences.
Cathia holds a Master of Science in Business Analytics from the Schulich School of Business at York University and a Master of Industrial Relations from the University of Toronto.
She works with organizations seeking to modernize operations, strengthen digital capabilities, and make informed decisions about emerging technologies. Her approach combines analytical rigour, strategic judgment, and a practical understanding of how people, processes, and technology must work together to deliver results.
The report Harnessing the Digital Adoption Opportunity in Canadian Infrastructure highlights
how early adoption of digital solutions accelerates project delivery and improves outcomes for
infrastructure stakeholders.
Report